Before you build a product, you need to verify you’re designing based on the right data and whether you can successfully market the business. The best way to do that is to run an early user test. Here’s how I did that and what happened.
Is there such a thing as enough design? I am a designer after all. But, I still think the answer is yes. There can be enough—and too much—design, and it’s important to consider when in the lifecycle of a product you commit your time and effort to design. See how I began my product design and why I stopped short of designing the complete product.
Keeping your product small and focused is the smart way to launch quickly and be agile enough to react to data you get from real users. The usual advice says to cut all the features you can and focus on the core value. But making a minimum viable product is much more difficult than it sounds.